GREEN BAY FLOAT LAMBEAU FIELD EXPANSION IDEAS

NFL’s Green Bay Packers are floating a series of stadium expansion ideas including seatbacks, armrests, canopies, premium seating, standing-room-only and loge seating.

An online survey has been emailed to 30,000 season ticket holders and waiting-list members including 89 questions on seating and cost preferences. The Super Bowl winners are considering adding as many as 10,000 seats to the south end zone area to help boost income for future seasons.

The plans include a variety of outdoor seating ranging from traditional to higher-end premium seats. The team also is considering a new façade and entry gate on the south side of the stadium that would include elevators to all levels.

"These are concepts we’re testing and we want to get feedback," said Jason Wied, the Packers’ vice president of administration. "What’s appealing to people? What amenities are they interested in? The goal is to add additional modern amenities while preserving the historic look and feel of Lambeau Field."

The survey is a follow-up to a series of focus groups the Packers hosted last fall during which they solicited input from season-ticket holders on ideas that were worth exploring further. The entire process is similar to the Packers’ approach to the 2003 renovation of Lambeau.

"It takes some of what we learned from the focus groups, defines those areas better, and will help us deliver what our fans have come to expect from us," Wied said.

Lambeau Field’s new sound system is being installed in time for the 2011 season and a new north entrance gate will be constructed in conjunction with the stadium’s new video boards in 2012.

Posted on 01/05/2011