Brighton and Hove Albion Football Club has announced a naming rights deal for their new stadium which is still under construction.

The long-awaited 22,500-capacity venue will be known as the American Express Community Stadium when it is due to open for the 2011/12 season.

Brighton chairman, Tony Bloom, told "This is a landmark deal. We are very proud of our fabulous new stadium and to have such a prestigious global brand prepared to put its name to it shows just how good it is."

The stadium will be used to promote community engagement in the local area, by enabling young people and adults to learn new skills and gain qualifications which will be of long-term benefit to the local community and economy.

Michael Edwards, American Express senior vice president, said: "We are delighted to be part of this collaboration with the Club on what will undoubtedly be a major destination for Brighton & Hove.

"As the city's largest private-sector employer, this partnership underscores our long term commitment to the area and builds upon our thirty-year heritage of supporting local community initiatives".

Construction of the stadium began in December 2008 and is due to complete at the end of May 2011, costing £95million.


Posted on 22/06/2010