Blackburn Rovers Football Club is considering stadium naming rights to bring in extra revenue and raise the profile of the club’s new owners.

Indian company Venkateshwara Hatcheries purchased Rovers earlier this week in a deal reported to be worth £23m and has plans to develop the club’s global brand.

Anuradha Desai, chairperson of Venkateshwara Hatcheries strongly expressed the need to change the functioning of the club and has suggested renaming Ewood Park to Venky’s Stadium.

"We need to improve the brand Blackburn Rovers. The management thus far has done a good job but has not been proactive enough. We are looking to change that," she said.

Acquiring shirt sponsors, renaming the stadium and hunting for co-sponsors in general will be the task at hand for the group as they will be looking to globally widen the market for the club.

"Arsenal named their stadium the Emirates after their main sponsors. Our stadium could be called the Venky’s Stadium or could adopt the name of another sponsor. We are looking to spread the name of Blackburn Rovers wherever we can. India is our major target," Desai added.

Posted on 22/11/2010