Blackpool Football Club has announced the naming rights to Bloomfield Road are up for sale.

The Premier League newcomers have defied the footballing hierarchy by clinging onto a mid-table position and now the board is looking to exploit a potential second season in football’s most lucrative league.

However the prospect of renaming Bloomfield Road has only gone down marginally better than Mike Ashley’s decision to rename Newcastle United’s ground the James’ Park stadium.

A club statement said: "With one of the smallest grounds in the Premier League, it’s the club’s responsibility to maximise the potential of all available commercial opportunities.

"In order to continue developing the stadium, strengthening the squad, and establishing the facilities that will help to ensure Blackpool Football Club continues to compete in the best football league in the world."

The club has played at Bloomfield Road since 1901.

Posted on 10/01/2011