Mark Devlin, Chief Executive of Brentford, believes the club must increase their fanbase before they move into their new 20,000-seater stadium at Lionel Road.
The League 1 club submitted an application for a new ground at the site which lies next to the M4, and they are hopeful of moving in by July 2016.
The Bees' average attendance at Griffin Park last season was just over 6,000 and original plans outlined a plan for a 15,000-capacity venue at the 7.6 acre site, but that was increased to 20,000 – a move which Devlin stands by.
"We have got a lot of work to do between now and 2016 in building the fan base,” he said. “From the club's point of view it is the biggest challenge we have got."
"The idea behind the 20,000 [application] is that it allows us to create a business and a football club which is sustainable.
"Any lower than that, and it would be tough to argue the business case."
Posted on 05/06/2013