Derby County have signed a 10-year sponsorship deal with iPro which will see their Pride Park stadium renamed the iPro Stadium.

The deal with the sports drink company, which is worth £7m, is thought to be the biggest of its kind in Football League history.

The venue will host its first match as the iPro Stadium on 7th December when Blackpool play Derby in the Sky Bet Championship.

County Chief executive Sam Rush told BBC Radio Derby: "We are all aiming to take this club to the Premier League and to do that we need significant revenue to invest in the club and playing staff.

"We are not aware of a bigger deal in the Football League - certainly not with an independent party. There have been some connected transactions with ownership groups and such things, but this an independent transaction."


Posted on 13/11/2013