Los Angeles' proposed return to the National Football League has moved even closer this week as the city's council approved AEG's plans for a downtown NFL-spec stadium, already named Farmers Field.

The $1 billion venue - to be built in the city's LA Live district, next to the Staples Center - finally received support from the council with a 12-0 vote after months of discussion and planning. However, AEG and other backers of the project still need to convince a current NFL team to relocate to Los Angeles before the project gets the green light.

Casey Wasserman, founder of Wasserman Media Group and one of the pioneers behind the quest for an NFL team in LA, said: "I applaud Mayor [Antonio] Villaraigosa, whose fortitude shaped this idea from my initial napkin concept into a statewide effort to bring football to the second largest market in the country."

Also involved in the plans is the construction of a new convention centre as a replacement for part of an existing facility that would have to be demolished to house the stadium.

Speaking last year, Wasserman stated his vision for the venue: "What we're proposing to do downtown elevates the city of Los Angeles from having the 17th biggest convention centre in the USA to the top five. Today we're behind even Des Moines, Iowa; tomorrow we're in the top five.

"Today we have no ability to host big events, absent of team or not; tomorrow we will have a stadium that can host and compete with any stadium in the world - Super Bowls, All-Star games, Final Fours, any major convention or concert in the world.

"And the economic activity around that both solves the economic riddle and creates such an economic waterfall in and around downtown LA that the effects of it are undeniable. That's why that location is so powerful."


Posted on 01/10/2012