Peterborough United have renamed their ground as the ABAX Stadium, following a five-year sponsorship deal with the Norwegian-owned company.

It will be the first time that their London Road venue will be known by a different name since the club's birth in 1934.

ABAX also sponsor a number of sports teams in Norway, Sweden and Denmark, including Rosenborg and Valerenga football clubs.

Peterborough will play their first game at the newly-renamed stadium on Saturday, when they take on League 1 leaders Bristol City.

Peterborough United Chairman Darragh MacAnthony said: "We see this opportunity as a great deal for this club, ABAX, the city and our supporters. ABAX has firmly put down its roots in Peterborough and now we all want to see the company grow.

“This long term collaboration is aimed at establishing sustainability for all concerned with a successful future being the ultimate goal.”

Posted on 26/11/2014