Crystal Palace's historic home ground, Selhurst Park, is to change its name in a new sponsorship deal aimed at increasing revenue for the South London side.
The Premier League new boys have struggled to attract new players since their return to the top flight and boss Ian Holloway is delighted that the extra cash from the stadium could help strengthen his squad. The Palace boss called the transfer window thus far an 'absolute nightmare' earlier this week.
The move is similar to that taken by Newcastle United a few seasons ago, with St James' Park briefly named the SportsDirect.com @ St James' Park Stadium.
Posted on 09/08/2013